The demand for paid subscription systems in the world is increasing day by day. Thanks to this method, which promises more than advertising revenues, companies get a regular and reliable source of money. Introducing the YouTube Premium service, where there are no ads and YouTube Music can be run in the past years , Google may want to expand the scope of this service in the near future.
According to an emerging information, watching 4K and 8K resolution videos uploaded to YouTube will now be within the scope of YouTube Premium . According to a screenshot shared on Reddit , the phrase “Tap to raise” for 4K resolution in the display settings in the application soon took its place in the technology community. It has been felt by many users that this statement has something to do with YouTube wanting to get paid for 4K videos .
What Is Google After?
After the post shared on Reddit , many users stated that they encountered a similar situation. There is no information about this update from the company yet . It looks like Google may be trying different ways to force users to buy YouTube Premium .
In the past days, there was a screenshot showing that the company will now show 10 ads. Now we can look with certainty that YouTube is trying new things. But all these innovations are constantly met with negativity by users. Although the fact that YouTube is the largest video provider in the industry puts such power in Google’s hands, as the past has shown, taking the wrath of the internet is not something even big brands can afford.
On the other hand, the fact that YouTube Premium and the accompanying YouTube Music lag behind competitors such as Spotify, Apple Music and Amazon Music may lead the company to take radical decisions. Although YouTube Premium gradually increases the number of subscribers , ad blockers used on the computer side are one of the biggest problems of the company. YouTube, which does not show an effective war against these software, which easily loses millions of dollars to the technology giant, finds the solution to smartphones and tablets with less ad blockers .
According to the information announced, the majority of YouTube Premium users are active on phones and tablets. For now, it is not known what effect the 4K video watching feature will have if it is exclusive to YouTube Premium. Since YouTube videos are generally not watched in 4K on the phone, the main purpose behind this move of Google may be to attract computer users to YouTube Premium.