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The Most Used Social Media Applications in Turkey Revealed

The Most Used Social Media Applications in Turkey Revealed
The Most Used Social Media Applications in Turkey Revealed
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A new study of TUIK compiles the most used social media applications in Turkey in 2022. According to this research, while the rate of internet access on the basis of households increased from 92 % to 94% in 2022 in Turkey, the rate of internet usage per individual increased from 82 % to 85% .

When it comes to the most used social media applications in Turkey, Whatsapp overwhelmingly ranks first with 82% , followed by YouTube with 67% . In third place is Instagram with 57% . Twitter is 20% while TikTok is 13  %.

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When we come to the usage rates of social media applications by gender, 85.9% of the male population prefers WhatsApp, while 78.1% of the female population prefers it. The same ratio is closer to each other on Instagram. 59.3% male use accounts for 55.9% female use.

One of the most striking differences is on Facebook. While 61.5% of men use Facebook, only 39.4% of women use it. Snapchat is the only app that women use more than men . While 6.7% of men use Snapchat, this rate is 10% for women.

The Most Used Social Media Applications in Turkey Revealed

Most Used Social Media Applications by Gender

Application Total Male Woman
Whatsapp 82% 85.9% 78.1%
YouTube 67.6% 70.8% 63.7%
Instagram 57.2% 59.3% 55.9%
Facebook 50.4% 61.5% 39.4%
twitter 20.2% 25.3% 15.3%
Telegram 13.6% 16.8% 10.3%
TikTok 13.3% 16.8% 9.9%
Snapchat 8.3% 6.7% 10%
Beep 5.3% 6.1% 4.6%
Other 0.5% 0.7% 0.4%
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