According to data from Counterpoint Research , the first quarter was one of the worst for smartphone shipments in Europe since 2013. In the second quarter, the market fell 13% compared to the first quarter, with a total of 40.3 million phones shipped . That means it ‘s the second-worst quarter since 2020 .
Compared to the second quarter of last year, the market fell by 11%, but this does not accurately reflect the current state of the industry. The war, the insecure economy of countries and the resurgence of COVID-19 have hampered smartphone manufacturers.
At first glance, Samsung and Apple seem to be doing well, as their shipments and market shares have increased compared to the same period last year, but both have fallen sharply from the first quarter of this year.
In Samsung ‘s case, Q2 of 2021 was one of the worst quarters in a decade since the company struggled with shutdowns at its Vietnamese factories. That makes the numbers for the current Q2 less impressive. Of course, there is another factor that should not be forgotten. Samsung withdrew from Russia which caused a drop in shipments compared to the first three months of this year and this significantly impacted the current quarter.
Apple Couldn’t Catch the Desired Rise Like Samsung
The same goes for Apple , according to Counterpoint . Shipments rose with the launch of the popular iPhone SE (2022), but total shipments were not as high as they should have been since Apple’s withdrawal from the Russian market.
Xiaomi experienced the opposite of Samsung’s situation. While Q2 of 2021 was the best quarter ever in the European market, Q2 of 2022 didn’t quite reach those figures, but the company took advantage of the withdrawal of Samsung and Apple from Russia, which prompted them to ship more units of phones. .