In early 2022, Microsoft ‘s announcement that it had bought Activision-Blizzard confused the gaming world. Microsoft, which bought the famous game company by paying 70 billion dollars , was accused of creating a monopoly by other companies in the industry. A criticism of Microsoft, which is in trouble with the competition institution in the UK regarding the acquisition, came from its arch-rival Sony .
Although the two companies have agreed on the purchase initiative, since it is an international agreement, approval for the purchase must also be obtained from the competition institutions of the countries. Recently, the UK had set up a commission to examine the acquisition attempt. Brazil , another country that requires legal approval, sought opinions from third parties in order for the initiative to be concluded . Sony , one of the brands whose opinion was allegedly consulted , thinks that Microsoft has created a monopoly by purchasing most game companies in the market and that the Xbox Game Pass application poses great dangers for the game industry.
Sony: “We Can’t Compete Against Call of Duty”
Sony officials pointed out that some brands owned by Activision-Blizzard have a say in the sector alone. Giving the Call of Duty series as an example, Sony admitted that it is not possible for them to create a game series to compete with this brand. According to Sony, the Call of Duty brand is so popular that it can even affect the console selection that is not directly related to the game. The company claims that if the Call of Duty brand, of which they are one of the largest third-party publishers, is blocked from their consoles, they will lose a lot of money.
The company also criticized the Xbox Game Pass subscription service. Stating that a company like themselves that develops first-hand games and makes payments to publishers in advance, cannot compete with an application like Game Pass, the company thinks that Microsoft’s subscription service is anti-competitive. According to Sony, the fact that Xbox Game Pass continues to grow by incorporating games from giant brands such as Activison-Blizzard may reduce the quality of the games.
While the discussions and legal process continue after Microsoft’s acquisition attempt, some technology commentators think that Sony is being two-faced on this issue. Because Bungie , the developer company of Destiny 2, was recently acquired by Sony. According to experts, medium-sized publishers and game companies will suffer the most during the competition of the two big companies.