Snap has already had more success than expected with its paid subscription service Snapchat Plus . The company announced that Snapchat Plus has reached 1 million paid users since its launch in late June .
A Snapchat Plus subscription gives users early and exclusive access to features for $3.99 per month, including changing the app icon and seeing who rewatched your story . In July, the company rolled out Snapchat for desktop, the first major feature for paid users.
New Features Offered to Snapchat Plus Subscribers
Snapchat is also rolling out a new set of features for over 1 million Plus subscribers today . Updates include priority story replies that make Plus subscribers’ replies more visible when responding to Snap Stars (public figures and other Snapchat verified creators) .
Other features are on cosmetic content such as custom backgrounds for users’ Bitmoji characters and new app icon designs. Subscribers will also be able to add a displayed emoji to their friends after viewing a Snap.
Snap introduced Snapchat Plus as a paid service in recent months to generate additional revenue streams. Snapchat Plus’ first success came at a time when Snap was signaling dissatisfaction with available resources. In addition to the blow to the ads, the company is grappling with broader economic problems, slowing growth at the company, and plans to lay off employees. Also, at least the message to investors is that Snap is trying to turn things around .