Apple ‘s upcoming iPhone 14 standard model will be available for $799 , the same entry price as last year’s 6.1-inch iPhone 13, according to a new rumor from East Asia . According to a post from account “yeux1122” on Korea-based blog Naver, Apple will not raise the price of its upcoming entry-level flagship device to boost sales and offset declining demand amid the slowdown in the global smartphone market .
This year’s decision to freeze the price of the 6.1-inch iPhone 14 is allegedly taken at a “top executive level”, despite the company’s rising production costs and ongoing supply chain problems.
The rumor is said to have originated from an unnamed “major US financial institution” with a good track record of accuracy, a claim MacRumors has not been able to independently verify.
Apple Keeps Its Price Stable For The Second Time In A Row
If Apple launches the iPhone 14 at the same entry-level price point as last year’s iPhone 13, it would be the second year that Apple’s standard flagship 6.1-inch iPhone model remained the same . The standard iPhone 12 was launched in 2020 with the same $799 price tag.
The biggest difference this year is of course the change in iPhone dimensions and there will be no 5.4-inch iPhone 14 mini. The iPhone 13 mini was the most affordable flagship option in 2021, starting at $699, but it turned out to be unpopular with customers, so Apple is focusing on larger iPhone sizes for flagship devices in 2022 .