The iPhone 14 and iPhone 14 Plus started with “bad” pre-order numbers, according to Apple analyst Ming-Chi Kuo , suggesting that Apple may fail to position the two new standard models.
In a recent post on Medium, Kuo explained that the iPhone 14 Pro and iPhone 14 Pro Max are seeing “neutral” and “good” pre-order results compared to the iPhone 13 Pro and iPhone 13 Pro Max. Delivery wait times exceeding four weeks may indicate good demand for new high-end devices.
It seems “unclear” whether Apple is increasing the shipping forecasts for the Pro models, but pre-orders for the iPhone 14 and iPhone 14 Plus, which currently account for around 45% of the entire lineup, are below expectations .
Sales of the standard iPhone 14 model are also below expectations
The iPhone 14 and iPhone 14 Plus are expected to be in stock in retail stores on their launch date, reflecting the lack of current demand . Kuo says pre-order results for the iPhone 14 and iPhone 14 Plus are worse than the third-generation iPhone SE and iPhone 13 mini. Apple had cut orders for both the third generation iPhone SE and iPhone 13 mini in the first half of 2022 due to low demand .
If demand for the two standard models does not increase, Apple may cut orders for the iPhone 14 and iPhone 14 Plus as of November .
Specifically for the iPhone 14 Plus, the “pre-order result is much lower than expected.” “Apple’s product segmentation strategy for standard models is failing this year ,” said Kuo, as a model with 6.1-inch and 6.7-inch screen sizes that are now the only options, replacing the “mini” model in the latest iPhone lineup . said.
All four iPhone 14 models were announced by Apple last week and are available for pre-order on September 9 . The iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max will be released on September 16 . The release date of the iPhone 14 Plus is October 7th .