Google , the world’s most used search engine , is preparing to make radical changes to improve the user experience. According to the information received in the past days, Google has waged a war against pages created with excessive use of keywords and poor quality content with SEO methods .
The excessive use of keywords, which is especially common on some news sites, confuses Google bots and causes them to move up regardless of the quality of the content. Most of the articles with excessive use of keywords instead of information turn the user’s experience into a torture. In order to prevent this, Google will highlight user-oriented and useful content instead of highlighting the articles created to attract the attention of algorithms with SEO methods.
Google Will Encourage Creators to Produce Higher Quality Content
Google is among the most advanced search engines available on the market. Google bots, which are tasked with listing millions of pages on the Internet, sometimes highlight pages prepared in accordance with a certain algorithm instead of user-oriented thinking. Content producers prefer to deceive the algorithm instead of producing quality and deep content. When you search on Google, this results in pages full of copies and articles that do not contain originality.
Wanting to change the bad trend with the upcoming updates in the coming weeks, Google recommends avoiding extensive automation articles and exceeding a certain number of words. In addition, new updates will include algorithms that measure content quality and user experience in a new way.