Disney announced that it has increased the price of Disney Plus to $ 10.99 /month from its current price of $ 7.99/month , starting December 8 in the US . The hike comes as the company wants to restructure its pricing options, which will soon include a $7.99/month ad-supported subscription.
Disney is also raising the price of its Hulu subscription. The ad-free subscription will increase from $12.99 to $14.99 per month, while the ad-supported version will cost $7.99. The new pricing will take effect on October 10 .
Disney also offers a $9.99 monthly ad package that includes Disney Plus and Hulu. Disney Plus, Hulu, and ad-supported ESPN Plus will cost $19.99 per month. Last quarter, Disney reported that it had managed to add nearly 8 million new subscribers to Disney Plus, at the same time that Netflix announced a decrease in subscribers for the first time in 10 years.
Disney Plus Continues to Increase the Number of Subscribers
Now, Disney CEO Bob Chapek says it added 14.4 million customers to Disney Plus in the third quarter, bringing a total of 152 million to 221 million across all its services, but at the same time, its direct-to-consumer division, which includes streaming units, lost more money than in previous years . According to Disney, rising production and programming costs for Disney Plus and higher sports programming costs on ESPN Plus contributed to the losses.
The company also lowered its subscriber forecast for 2024 during an earnings call . Disney Plus is now expected to have between 215 million and 245 million subscribers, instead of the previous estimate of 230 million to 260 million.
It is unclear for now whether the new advertising package will come to Turkey , and if it does, what the current package prices will be.