The music streaming platform Spotify released the car accessories product Car Thing in April 2021, and released it to Premium users in February this year. Unexpectedly, less than half a year after the launch, Spotify decided to terminate this hardware project, because Car Thing has a negative impact on the group’s revenue. negative impact.
The Car Thing is a small screen with knobs and buttons that needs to be connected to a mobile phone, allowing car owners to control and play Spotify music. When it reported quarterly results earlier, Spotify said it had a negative impact on earnings, so it decided to end production of Car Thing. The spokesperson added that Car Thing’s goal is for Spotify to develop in-car music and capture the market.
Based on product demand and supply chain factors, although Spotify has decided to no longer produce Car Thing, it will still focus on expanding car listening to music. Car Thing is priced at $90, and it can also be used with the Premium version of the service after it is discontinued.